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Understanding the Four Privacy Modes

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The Privacy Center lets you control how visitor data is collected and processed across your website. There are four privacy levels to choose from. By default, all new websites are set to Maximum Privacy.

Choosing the right level

Each level is a tradeoff between data richness and visitor anonymity. The higher the level, the less personal information is retained — but the more privacy-compliant your setup becomes without requiring visitor consent.

Level Name What gets anonymized Consent needed?
1 Light Privacy Nothing is anonymized. Full visitor data is visible, including IP address, page history, location, and device. Yes, depending on your country's laws.
2 Medium Privacy IP addresses are not stored or shown. Previously stored IPs are deleted and cannot be recovered. Reduced — check your local regulations.
3 GDPR Privacy IP addresses and specific page paths are anonymized. You can see how many pages were visited per session, but not which pages. Not required for the anonymized data.
4 Maximum Privacy IP tracking and individual page history are fully disabled. Approximate location and aggregated stats remain. Screen resolution is approximated, not recorded exactly. Not required.

How to change your privacy mode

  1. In your analytics dashboard, go to Privacy Center → Manage Data Privacy Modes.
  2. Select the level that fits your requirements.
  3. Click Save Changes.

Important: Lowering your privacy level (for example, from Level 4 to Level 1) does not restore previously anonymized or deleted data. Once IP addresses are erased, they cannot be recovered.

Which level should I choose?

  • If you operate in the EU or handle EU visitors, GDPR Privacy (Level 3) or Maximum Privacy (Level 4) is recommended.
  • If you use a cookie consent banner (like Cookiebot), the appropriate level depends on what you have disclosed in your privacy policy and what consent you collect.
  • If you want zero-consent, fully anonymous tracking, use Maximum Privacy (Level 4).

Note: Privacy mode settings apply per website. If you have multiple domains in your account, you must configure each one separately.

Disclaimer: Please note that the above does not constitute legal advice. If you are in doubt about your website's use of personal data or how to interpret any legal text, please reach out to your trusted legal source or to the relevant Data Protection Authority in your country.

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