If you use Cookiebot on your website this will have the following impact on the bounce rate in your Google Analytics:
- If the user does NOT give a consent when first visiting your website, neither the visit nor a bounce will be registered in Analytics. So if the user ignores the cookie consent banner/dialog and leaves the website without opting either in or out, no data will be registered in Analytics.
- If the user opts in and gives a consent to statistics cookies, the visit as well as any bounce will be registered in Analytics,
- If the user opts out of statistics cookies, the visit as well as any bounce will NOT be registered in Analytics.
- Using the Automatic Cookie Blocking feature may show a significant change in bounce rate for those clients previously employing manual blocking mode if the previous setup has not been correctly configured for prior consent. This happens as a result of the automated approach now ensuring that prior consent is obtained before cookies and tracking is activated.
Thereby the bounce rate in Analytics is changed with the use of Cookiebot - and this cannot be avoided - since it is not possible to register data and measure activity for those users that do not opt in to statistics cookies.