Trademarketing rules for resellers and partners

When referring to Cookiebot consent management platform (CMP) in marketing and communication materials, please note the following: 

Since our merger with Usercentrics in September 2021, we are now formally known as Cookiebot™ by Usercentrics.

It is good practice to refer to us by this formal title once at the start of your copy – usually in a headline. And thereafter just as Cookiebot consent management platform (CMP). See below guidance: 

 1. ‘Cookiebot’ should be followed by the phrase ‘consent management platform (CMP)’ 

N.B ‘Consent management platform’ should be written once at the start of your copy with the abbreviation ‘CMP’ in brackets. Thereafter, use ‘Cookiebot CMP’. 

Consider the below example: 

Headline: About Cookiebot™ by Usercentrics 

First/early mention of Cookiebot: Cookiebot consent management platform (CMP) is our plug-and-play SaaS for smaller businesses and organizations... 

Further mentions of Cookiebot: Get started with Cookiebot CMP today! 

2. When referring to our partnership, please use the phrase: Cookiebot™ for (name of partner)

3. Please use the below logo for all marketing copy: