Trademarketing rules for resellers and partners

When referring to Cookiebot consent management platform (CMP) in marketing and communication materials, please note the following: 

Since our merger with Usercentrics in September 2021, we are now formally known as Cookiebot™ by Usercentrics.

It's good practice to refer to us by this formal title once, usually in a headline, at the start of your copy. After that, use Cookiebot consent management platform (CMP). See the guidance below:

 1. “Cookiebot” should be followed by the phrase “consent management platform (CMP)” 

Note: Write “Consent management platform” once at the start of your copy, with the abbreviation “CMP” in parentheses. After that, use “Cookiebot CMP.” 

Consider this example: 

Headline: About Cookiebot™ by Usercentrics 

First/early mention of Cookiebot: Cookiebot consent management platform (CMP) is our plug-and-play SaaS for smaller businesses and organizations... 

Further mentions of Cookiebot: Get started with Cookiebot CMP today! 

2. When referring to our partnership, please use the phrase: Cookiebot™ for (name of partner)

3. Use the following logo in all marketing copy: