Getting Started with Audience Survey – Cookiebot Support

The Audience Survey add-on enables you to collect anonymous, self-reported attribution data from your website visitors. A lightweight widget asks visitors "Where did you hear about us?" and aggregates their responses in a dashboard in your Cookiebot Admin.

The add-on requires no installation of additional code by you on your website. It works alongside your consent banner and via the consent banner script and is configured per domain.

How the Audience Survey works

When enabled, a small widget appears fixed in the bottom-right corner of the page you selected and asks visitors where they heard about your brand.

The widget is displayed after visitors interact with the consent banner and regardless of their consent status because it collects no personal data and writes nothing permanently to the visitor's device.

Visitors select one answer. Their response is sent anonymously to Cookiebot. No identifiers of any kind are collected or stored. The dashboard then aggregates responses into a channel breakdown so you can see which sources drive the most traffic to your site.

Once a visitor submits a response or dismisses the widget, it will not be shown again during the same browser session. The widget may appear again when a new browser session starts.

Set up the Audience Survey

The add-on is configured per domain. If you manage multiple domains, repeat these steps for each domain you want to track.

In the Cookiebot Admin, navigate to Add-ons.
If the Audience Survey add-on is not added yet, click Add on its card.
Open the add-on and click Set up Audience Survey.
Under Domain, select your domain.
Under Target page, type the path of the page where you want the widget to appear. This path is what appears in the page URL after the domain.
Example: /en/pricing/ or / for your homepage.
Limitation: You can configure one page per domain.
In the Preview section, you can see a preview of how the widget will appear.
Optionally, in the Answer options section you can enable/disable/reorder answers that the visitor can choose from. At least 2 options have to be available for the visitor to pick from.
Click "Activate Survey". Any changes to the survey configuration will take effect within 20 minutes

View your attribution data

In the Cookiebot Admin, navigate to Add-ons > Audience Survey, then select the domain. In the Responses tab, you can see the following information:

Survey views: the number of times the widget was shown to users. As the data is anonymous and the data is not stored per user, the same user can be shown the widget more than one time.
Total responses: the number of responses. As the data is anonymous and the data is not stored per user, the same user can answer more than one time.
Response rate: the percentage of widgets shown that got an answer.
The table of responses grouped by the answers:
- Channel: the answer that visitors selected in the survey.
- Responses: How many times this answer was selected.
- Share: the share (in %) of the specific answer in the total answers.

You can filter the results by the time of response submission.

If you've just enabled the add-on, the dashboard shows an empty state until there is enough data for an aggregation. Please note that a minimum of 50 responses is needed in order for the results to be visible.

Pause or delete the Audience Survey

To pause the add-on for a domain, go to Add-ons > Audience Survey > [select the domain] > Settings and toggle it off next to Survey active. The widget stops appearing on your site. Your configuration and response data are retained.

To delete the add-on configuration for a domain, go to Add-ons > Audience Survey > [select the domain] > Settings and select Delete. This permanently removes the configuration and all associated response data for that domain.

Best practices

Audience Survey works best when it is placed on pages with meaningful traffic, such as your homepage or key landing pages. This ensures you collect enough responses to identify patterns quickly.
It is recommended to let the system run for at least one to two weeks before drawing conclusions, since attribution signals become more reliable with volume.
Audience Survey should be used alongside existing analytics tools rather than replacing them. It is especially useful for identifying gaps in direct traffic, dark social, and offline or untrackable channels.
Results are meant to show trends and relative channel importance, not precise user-level attribution

Frequently asked questions

Do I need a separate script to run Audience Surveys?

No. Audience Surveys runs on the Cookiebot™ tag already on your website. No additional code installation is required.

Which Cookiebot™ plans include Audience Surveys?

Audience Surveys is included in all Cookiebot™ plans during the launch period. Go to Add-ons in your admin to activate it.

Does the widget collect personal data?

No. Each response stores only the selected answer, the page path, device type, and timestamp. No visitor identifiers, IP addresses, or cookies are recorded.

Does it show to visitors who have declined consent?

Yes. The widget displays to all visitors regardless of consent status, because it sets no cookies and collects no personal data.

Will it affect my existing cookie banner or privacy settings?

No. Audience Surveys operates independently of your consent configuration. Your existing banner and privacy settings remain unchanged.

I don't have Cookiebot™ yet. Can I still use Audience Surveys?

Audience Surveys requires an active Cookiebot™ account. Start with Cookiebot™ and add Audience Surveys once your account is set up.

Can I run multiple surveys on the same domain?

No, currently only one Audience Survey configuration can be set up per domain. This limit applies regardless of whether a survey is active or paused. To activate another survey, the old one needs to be deleted completely.

What happens to my data if I delete a survey?

Deleting a survey removes the configuration and all associated data permanently. If you want to stop a survey temporarily without losing data, use the pause function instead.

Is the configuration attached to a domain or a domain group?

Configurations are attached to individual domains, not domain groups. If you have multiple domains, you'll need to configure Audience Survey separately for each.

I've set up my Audience Survey but it's not showing on my website — what's wrong?

Don't worry, this is expected behaviour. After activating a new survey or making changes to an existing one, it can take up to 20 minutes for the survey to become visible to visitors on your website. This is due to caching. If the survey is still not appearing after 20 minutes, please check that your target page is correctly configured.

When will data appear in the analytics dashboard?

The analytics dashboard only populates once at least 50 responses have been collected. Until then, the dashboard will remain empty.

Can I export survey data?

Not yet. Data export is not available in this release but is planned for a future version. For now, data is only viewable within the Cookiebot admin dashboard.

Can I apply custom CSS to the Audience Survey widget?

No it’s currently not possible to adapt the design of Audience Survey with CSS.

Which pages can I target with Audience Survey?

You can specify one target page (e.g. a "Thank You" page) where the survey should appear. The survey is served via uc.js, which checks the domain and page path before triggering the widget.

Is the Audience Survey available in multiple languages?

The Audience Survey is currently only available in English. Additional language support will be added at a later stage.

Will visitors see the survey more than once?

If a visitor submits a response or dismisses the survey, it will not be shown again during the same browser session. Because no cookies or identifiers are used, the survey may appear again when a new browser session starts.

Where does the Audience Survey appear on my website?

The Audience Survey appears as a small widget in the bottom-right corner of the configured target page.