Skip to main content

Prior consent and Google Analytics+Advertising


1 comment

  • Hi Michel,

    From your question I understand that you want to enable all Google Analytics marketing features doesn't matter which type of cookies categories have been opt-in by the visitors. You could check this link out, about how to set and control cookies with multiple triggers using Google Analytics.
    The trigger tag should be set with the specified cookie category which will fire when the user give his consent and opt-in for a specific category (e.g marketing, preferences, statistic)

    You need to implement the same logic as when handling the GA tag directly.
    In GTM you can do that by creating a GA-variable ("Google Analytics allow advertising") and then apply it to the GA-tag configuration as a Field. Take a look at the screenshots further down. 

    Hope this will help you solve your issue.



Please sign in to leave a comment.