Google Analytics bounce rate drops 50%Answered
We've been using Cookiebot implemented via GTM. Since over 90% of our visitors are from NON EU areas we show the cookie consent banner only to EU countries. In Google Analytics data overview we noticed that the bounce rate dropped from 60% around to 30% around after the Cookiebot GMT implementation. Other GA data seem normal.
I read your article at:
The 3 situations mentioned in the above article seems not include our case: over 90% of our visitors are NON EU visitors and do not need to give a consent.
Could anybody explain why the bounce rate still dropped that much?
Cookiebot automatically handles traffic from both inside and outside EU. Thus Cookiebot will automatically execute Google Analytics for all non-EU visitors.
My guess is that Google Analytics is not properly registering the first page visit (hence the drop i bounce rate), probably because of some local configuration problem on the site, e.g. multiple instances of GA or similar. Since this is not common behavior I need to investigate the domain, so I could give you a solution of the problem instead of guessing.
If you like, you could send me the domain at email@example.com or post it here, so I can check it and help you solve this issue afterwards.
After checking your domain, Google Analytics cookies seems to be set for visitor's outside EU, but not for EU-visitors.
So there is something wrong with the way you have configured Google Analytics in Google Tag Manager. Also it looks like you have embedded the Cookiebot script tag both in the website template and in Google Tag Manager.
When using Cookiebot with Google Tag Manager the cookiebot script should not also be inserted in the website template, but only into the GTM.
My suggestion is to remove this duplicated cookiebot script first and then to see if there are still a problem with the Google analytics behavior. Also please check the implementation of the script using Google Tag Manager, see more here.
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