AdSense Non-personalized ads

Comments

10 comments

  • Hi Ken,

    As mentioned in AdSense cookie consent article, it is not possible to display ads from AdSense if the user opts out of marketing cookies. But its possible for you to display AdSense Non-personalized ads, without accepting marketing cookies. In order to adopt Google non-personlized ads you should use the following approach.

    If you are using Cookiebot in auto-blocking mode (tag attribute data-blockingmode="auto"), you must re-classify the relevant 'marketing' category cookies to 'statistics' cookies in the Cookiebot account manager and adjust the purpose descriptions accordingly.
    If you are using Cookiebot in manual blocking mode, you should change the markup attributes of the Ads tags from data-cookieconsent="marketing" to data-cookieconsent="statistics".
    This way users must consent to 'statistic' cookies instead of 'marketing' cookies for the ads to display.

    Regards,
    Spas

    0
    Comment actions Permalink
  • Avatar
    Ken

    Thank you Spas! 

    Do you mean that all the Google and Doubleclick cookies can be handled that way?  Because we have will not show Personalized ads anyway to EEA/UK users.

    I will make the change as soon as I hear back from you.

    I think you should add this information to your AdSense article because Non-personalized ads is a good faith attempt by Google to mitigate the legitimate privacy concerns of today's users. As I mentioned to Rune, I chose to work with Cookiebot after much research, because I believe you actually care about privacy. That's clear from the Cybot website.

     

     

    0
    Comment actions Permalink
  • Hi Ken,

    You could re-classify the relevant cookies for all the Google and Doubleclick non-personalized ads from the Cookiebot account manager.

    Regards,
    Spas

    0
    Comment actions Permalink
  • Avatar
    Ken

    Great, I will do that. Thanks again.

    0
    Comment actions Permalink
  • Avatar
    Ken

    Stas, please, I also need to know:

    Must I reclassify these cookies when I re-scan the website?

    Is there a way to delete cookies that are found? For example, I have no idea why cookies from youtube and vimeo were found. We do not embed videos from them and we do not have any relationship with those companies.

    Also, pages on our website get deleted regularly. We are a job website, so pages are published for a time and then deleted.

     

    Thanks

    Ken

    0
    Comment actions Permalink
  • Hi Ken,

    Usually a re-scan is not required but in this case I suggest you to re-scan your website, just to make sure that everything is as expected. You could always run a scan on your domain from. 

    Regards,
    Spas

    0
    Comment actions Permalink
  • Avatar
    Ken

    I mean, after I reclassify the AdSense cookies manually, if I scan again, will I need to manually reclassify the cookies?

    0
    Comment actions Permalink
  • Avatar
    Ken

    As you can see from our consent rate, people are rejecting cookies a lot. Like about 50% 

    Europe represents about 20% of our total revenue. If marketing cookies are rejected but these cookies can be considered statistical cookies, our business suffers unnecessarily.

     

    I would need to pay attention that when the site is scanned each month, the classification is correct.

    0
    Comment actions Permalink
  • Hi Ken,

    No, after you reclassify the AdSense cookies manually, the cookies would be assigned to specific category and saved. For example if you re-classify "marketing" cookies as "statistics", these cookies would be saved as "statistics" from now on. 
    So after the scan these cookies will be recognized as statistics cookies and you would not need to re-classify the cookies after each scan.

    Regards,
    Spas

    0
    Comment actions Permalink
  • Avatar
    Ken

    OK, that's great. Thanks.

    0
    Comment actions Permalink

Please sign in to leave a comment.