AdSense Non-personalized ads

Ken

• May 06, 2020 12:28

I've opted for AdSense Non-personalized ads to be shown to users in the EEA and UK.

I believe the page here: https://support.cookiebot.com/hc/en-us/articles/360003812773 was written before Non personalized ads became available.

According to Google:

Can a publisher use your products without gaining consent and if so, how would it work?

We developed a non-personalized ads mode to allow publishers to either 1) present EEA users with a choice between personalized ads and non-personalized ads or 2) choose to serve only non-personalized ads to all users in the EEA.

Although non-personalized ads don't use cookies for ads personalization, they do use cookies to allow for frequency capping, aggregated ad reporting, and to combat fraud and abuse. Consent is therefore required to use cookies for those purposes from users in countries to which the ePrivacy Directive's cookie provisions apply.

I have implemented the Cookiebot script and scanned my site. Several AdSense-related cookies were classified as Statistics, but others were put into Marketing. I have experimented with not accepting marketing cookies, but this disables ad serving entirely (I am in the EU). 

What is the correct approach in this case?

 

 

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  Spas – vConnect – Community Supporter

  • May 14, 2020 09:04

  Hi Ken,

  As mentioned in AdSense cookie consent article, it is not possible to display ads from AdSense if the user opts out of marketing cookies. But its possible for you to display AdSense Non-personalized ads, without accepting marketing cookies. In order to adopt Google non-personlized ads you should use the following approach.

  If you are using Cookiebot in auto-blocking mode (tag attribute data-blockingmode="auto"), you must re-classify the relevant 'marketing' category cookies to 'statistics' cookies in the Cookiebot account manager and adjust the purpose descriptions accordingly.
  If you are using Cookiebot in manual blocking mode, you should change the markup attributes of the Ads tags from data-cookieconsent="marketing" to data-cookieconsent="statistics".
  This way users must consent to 'statistic' cookies instead of 'marketing' cookies for the ads to display.

  Regards,
  Spas

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  Ken

  • May 14, 2020 09:42

  Thank you Spas! 

  Do you mean that all the Google and Doubleclick cookies can be handled that way?  Because we have will not show Personalized ads anyway to EEA/UK users.

  I will make the change as soon as I hear back from you.

  I think you should add this information to your AdSense article because Non-personalized ads is a good faith attempt by Google to mitigate the legitimate privacy concerns of today's users. As I mentioned to Rune, I chose to work with Cookiebot after much research, because I believe you actually care about privacy. That's clear from the Cybot website.

   

   

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  Spas – vConnect – Community Supporter

  • May 14, 2020 09:50

  Hi Ken,

  You could re-classify the relevant cookies for all the Google and Doubleclick non-personalized ads from the Cookiebot account manager.

  Regards,
  Spas

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  Ken

  • May 14, 2020 13:29

  Great, I will do that. Thanks again.

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  Ken

  • May 14, 2020 13:37

  Stas, please, I also need to know:

  Must I reclassify these cookies when I re-scan the website?

  Is there a way to delete cookies that are found? For example, I have no idea why cookies from youtube and vimeo were found. We do not embed videos from them and we do not have any relationship with those companies.

  Also, pages on our website get deleted regularly. We are a job website, so pages are published for a time and then deleted.

   

  Thanks

  Ken

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  Spas – vConnect – Community Supporter

  • May 14, 2020 13:51

  Hi Ken,

  Usually a re-scan is not required but in this case I suggest you to re-scan your website, just to make sure that everything is as expected. You could always run a scan on your domain from. 

  Regards,
  Spas

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  Ken

  • May 14, 2020 13:52

  I mean, after I reclassify the AdSense cookies manually, if I scan again, will I need to manually reclassify the cookies?

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  Ken

  • May 14, 2020 13:56

  As you can see from our consent rate, people are rejecting cookies a lot. Like about 50% 

  Europe represents about 20% of our total revenue. If marketing cookies are rejected but these cookies can be considered statistical cookies, our business suffers unnecessarily.

   

  I would need to pay attention that when the site is scanned each month, the classification is correct.

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  Spas – vConnect – Community Supporter

  • May 14, 2020 13:59

  Hi Ken,

  No, after you reclassify the AdSense cookies manually, the cookies would be assigned to specific category and saved. For example if you re-classify "marketing" cookies as "statistics", these cookies would be saved as "statistics" from now on. 
  So after the scan these cookies will be recognized as statistics cookies and you would not need to re-classify the cookies after each scan.

  Regards,
  Spas

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  Ken

  • May 14, 2020 14:08

  OK, that's great. Thanks.

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