Configuring Trigger Groups in Google Tag Manager



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    Sebastian Bär

    Hello Richard,

    thanks for the article. In my case, I had already lots of triggers before using a Cookie-Consent-Banner on our website. Therefore I had to change every single trigger in my container. So I decided to use an exceptional trigger instead. I created three triggers (Cookie Consent does not contain marketing,  eventname=gtm.js; the same for statistics and preferences).

    So now the tags are already blocked at Event 1: Container Loaded, if the Variable Cookie Consent does not contain marketing.

    This would be another method to block Tags without creating new Trigger-Groups.



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