Controlling Google Analytics Universal with Cookiebot – Cookiebot Support

Please note: The below guide was originally drafted to help implement Cookiebot prior to the release of our automated cookie control functionality on September 10th 2019.
You may still be using and preferring the manual implementation and markup option.
In that case the below guide may still be relevant for you.

Google Analytics 4 is our next-generation measurement solution, and it's replacing Universal Analytics. July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

Universal Analytics will be going away

For automatic cookie blocking please follow the implementation guide here: https://cookiebot.com/goto/help

This article shows you how to use Cookiebot to control Google Analytics Universal.

If you are using Gtag, please see Implement Google Analytics using Gtag (Global Site Tag)

The manual method for implementing prior consent on GA Universal

To enable prior consent on GA Universal, apply the attribute "data-cookieconsent" to the GA Universal script tag on your website. Set the comma-separated value of the attribute to "statistics" in accordance with the types of cookies being set by the script. Finally change the attribute "type" from "text/javascript" to "text/plain". Make sure to use your own GA Universal code instead of 'UA-0000000-0':

<script type="text/plain" data-cookieconsent="statistics">
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
    
ga('create', 'UA-00000000-0', 'auto');
ga('send', 'pageview');
</script>

An alternative method if you want to load GA Universal dynamically

Insert the following JavaScript callback function 'CookiebotCallback_OnAccept' in your website's HTML header. Make sure to use your own GA Universal code instead of 'UA-0000000-0':

function CookiebotCallback_OnAccept () {
  if(Cookiebot.consent.statistics) {
    enableGoogleAnalyticsUniversal();
  }
}

function enableGoogleAnalyticsUniversal() {
  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
  
  ga('create', 'UA-00000000-0', 'auto');
  ga('send', 'pageview');
}

The manual method for implementing prior consent on GA Universal

An alternative method if you want to load GA Universal dynamically

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