Cookies can be classified as one of the following categories:
- Necessary cookies
- Preference cookies
- Statistics cookies
- Marketing cookies
- Unclassified cookies. Please see: Check your unclassified cookies
Can I create new cookie categories?
Can I delete one of the cookie categories?
The number of categories is fixed to 4. In a ‘custom’ banner you can choose to omit a category that will not be displayed but this does not eliminate the category and you still need to set the value of the left-out category. See our guide to building a custom banner here: Can-I-build-my-own-fully-customized-cookie-consent-banner-
Can I rename the existing cookie categories?
You can, however, rename the existing 4 categories (necessary, preferences, statistics and marketing) if you would like: Can I rename the 4 cookie categories?.
How to classify cookies?
The categorization depends on the cookie purpose:
Necessary: scripts that are needed to guarantee website functionality.
For example; a cookie enabling shopping basket functionality on an e-commerce website which is necessary for the service requested by the user (= being able to add products to the basket and buy them).
Preferences: setting user choices to navigate the website.
For example; scripts that remember whether a user has seen a popup with a discount code. These are not strictly needed for the website to work, but can make the flow easier for a user.
Statistics: used for analytical purposes.
For example; Google Analytics cookies.
Marketing: used for targeting the user with (personalized) adds.
For example; the Facebook pixel can be used to show specific ads to certain users.